SPICE S-525 : ADD MUSIC TO EARS

An affordable FM phone at a take away price of Rs. 2099/- only

New Delhi, June 2008

Spice Mobiles today added another gem to its crown of innovative and affordable handsets. With its latest offering – the new Spice S-525, Spice Mobiles brings to its young audience a colourful – musical experience at a take away price. The user can match his favourite tunes with friends or groove into latest chartbusters with this cheerful music partner. The colourful attitude and sweet sounding senses makes it a-must grab.

Spice S-525 is a music phone with exceptional FM and music capabilities. With its unique FM recording facility, one can store select chartbusters while listening to their favourite music station, giving the user an option to party on the move at a click of a button. A 65-K colour screen adds to its premium looks and sheer visual delight which the user takes pride to own.

Spice Mobiles is known for introducing phones with innovative features at an attractive price point. Adding spice to the complete deal, Spice S-525 comes with several innovative features like mobile tracker, scheduled On/Off, Sing-tones, 500 phone-book records, speaker phone etc.

Spice S-525 comes with a Universal charger. Built for continuous music / voice calls this feature gives Spice S-525, all the power to run for long hours. One will never miss the fun with this feature-packed handset.

Priced at an MRP of Rs 2099, Spice S-525 has everything – from FM recording to mobile tracking, from smart looks to life–like colours, adding rhythm to the user’s life.

About Spice Mobiles Ltd.

Spice Mobiles Ltd. is a part of Spice Corp, a $ 2 billion multi-faceted group with an exclusive telecom eco-system in India. With “Innovation” as the company’s mantra, Spice began the process of revolutionizing the Communication & Entertainment sector, with its new age technologically advanced state of the art mobile phones.

Debuting with handsets targeted at the entry-level segment, today, the brand is growing rapidly and has a bouquet of offerings targeting entry, mid & premium segments. Spice Mobiles Ltd has heralded a new chapter in the history of Indian mobile telephony by launching the first ever DUAL MODE PHONES. Continuing with the same trend of delivering breakthrough products, Spice Mobiles launched the new Spice D-1100, India’s first Dual Sim PDA (GSM/GSM).

Spice Mobiles is the proud winner of the Golden Peacock Award for innovative product / service for the year 2007. Spice Mobiles added more firsts to its credit by announcing the Global premier of the World’s First Movie Phone and Peoples’ phone at the World Mobile Congress, Barcelona in February 2008.

Riding on the success of its venture, Spice Mobiles Ltd. has strengthened its footprint, built a strong value proposition with the customers and established itself as a competitive brand amongst the host of International players. Moving forward, the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity.

For further information please contact:

Nupur Bhardwaj / Vivek Sabharwal

LinOpinion – The LINTAS PR Division

Tel: (0) 9818166416 / (0) 9310004777

E-mail: nupur.bhardwaj@lintasindia.com, vivek.sabharwal@lintasindia.com