Tags: Aamir Khan, Direct to Home, DTH, sky, Tata, Tata Sky DTH

Tata Sky gets Aamir Khan as brand ambassador!

Zee Dish TV has Shah Rukh Khan as their brand ambassador.

Now, things are going a bit crazy as Tata Sky has roped in Aamir Khan as their brand ambassador.

The timing is great as the two company faces competition from upcoming players in this segment including Big TV and Bharti.

Tata Sky chief marketing officer Vikram Mehra spoke about this new development: “This is for the first time that we have roped in a brand ambassador. We have earlier used various Bollywood celebrities for different campaigns like Hritik Roshan, Kiron Kher, Boman Irani and Paresh Rawal. But now with Aamir Khan, we have taken a long term strategic move.”

Tata Sky CEO and managing director Vikram Kaushik added: “Aamir fits correctly with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country. It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry.”

Aamir Khan had this to say: “I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment.”