Tags: Barcelona, India, LinOpinion, LINTAS PR, Spice D-1100, Spice Mobiles, Spice S-707n, World Mobile Congress

India’s smallest mobile marketplace - with embedded ngpay application

New Delhi, July 2008

Spice Mobiles, India’s leading mobile handset-maker today launched Spice S-707n - the true m-commerce partner. With the Indian Govt. regularizing m-commerce, Spice Mobiles has tied up with ngpay, the leading mobile commerce service in the country. The launch of Spice S-707n is yet another initiative of Spice Mobiles to carry forward its tradition of offering technologically advanced & innovative products to the customers. Spice S-707n gives its users, the power to transact through fast, simple and secure means with the pre-loaded ngpay feature enabling them to book Railway, Airline and Bus tickets, make bank transactions, send gifts to the loved ones, pay bills, booking hotels, movie tickets and much more … all accessible over ones palm while on the move.

Being an m-commerce phone, the new Spice S-707n is a music phone, as well. Spice S-707n comes with a host of advanced features including FM player, scheduled FM and FM recording. With a superior stereo Bluetooth, one can groove into favourite music in a jiffy anytime and anywhere through the superb MP3 player. The handset has integrated digital camera to help one capture and relieve memorable moments of life.

Spice S-707n enables its users to step into an exciting world of mobile applications and downloads with its JAVA Support. The GPRS and WAP enabled Spice S-707n is packaged Opera Mini mobile web browser that offers a complete browsing experience on mobile - one can access e-mails, update blogs and even check what’s happening around. The intelligent Spice S-707n has powerful SMS features including SMS Scheduler, SMS Auto Responder, SMS Search / Delete for a specific number. It allows its users to blacklist a specific number and attended to selective calls only.

Available at a take-away price of Rs. 5299/-, the new Spice S-707n - India’s smallest mobile market-place is all set to rock the market and add convenience to the life to its users.

About Spice Mobiles Ltd.

Spice Mobiles Ltd. is a part of Spice Corp, a $ 2 billion multi-faceted group with an exclusive telecom eco-system in India. With “Innovation” as the company’s mantra, Spice began the process of revolutionizing the Communication & Entertainment sector, with its new age technologically advanced state of the art mobile phones.

Debuting with handsets targeted at the entry-level segment, today, the brand is growing rapidly and has a bouquet of offerings targeting entry, mid & premium segments. Spice Mobiles Ltd has heralded a new chapter in the history of Indian mobile telephony by launching the first ever DUAL MODE PHONES. Continuing with the same trend of delivering breakthrough products, Spice Mobiles launched the new Spice D-1100, India’s first Dual SIM PDA (GSM/GSM).

Spice Mobiles is the proud winner of the Golden Peacock Award for innovative product / service for the year 2007. Spice Mobiles added more firsts to its credit by announcing the Global premier of the World’s First Movie Phone and Peoples’ phone at the World Mobile Congress, Barcelona in February 2008.

Riding on the success of its venture, Spice Mobiles Ltd. has strengthened its footprint, built a strong value proposition with the customers and established itself as a competitive brand amongst the host of International players. Moving forward, the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity.

For further information please contact:

Nupur Bhardwaj / Vivek Sabharwal

LinOpinion - The LINTAS PR Division

Tel: (0) 9818166416 / (0) 9811546419

E-mail: nupur.bhardwaj@lintasindia.com, vivek.sabharwal@lintasindia.com