Tags: ASUS, ASUS P320, asus.in, BusinessWeek, EDGE, GPRS, GPS, Microsoft Windows Mobile 6.1 Professional, PDA, Wi-Fi

ASUS P320 Now Set to Enchant Fashion-Conscious Consumers with New Lustrous Pink and Pearlescent White Finishes

ASUS today announced the availability of two new finishes – lustrous pink and pearlescent white – for its popular Mini Stylish PDA phone, the ASUS P320. With its ultra compact form, slender styling and light weight, the original P320 was an instant hit with the global fashion-savvy community; and the introduction of these new colors further solidifies its status as the PDA phone of choice for those with an immaculate taste in fashion.

About the introduction of these two new colors for the ASUS P320, Mr. Edward Wang – Business Head, Mobile Communication Business, ASUS (India) said, “These two new finishes further accentuate the charm of the ASUS P320 Mini Stylish PDA phone giving our fashion conscious customers more options to choose from while choosing a stylish PDA phone to match their personality and lifestyle.”

Luxurious and Chic Finishes

The P320’s new finishes reflect the contemporary fashion sensibilities, no-compromise mindset and obsessive attention to detail that have become the hallmarks of ASUS’ designers. Luxurious, silky smooth, and giving off a tasteful and alluring shimmer, both the P320’s new pink or white finishes meld perfectly with the phone’s elegant design – exuding an unmitigated style that will set the pace in trendy environs.

Enduring Beauty

The smooth mold of the ASUS P320 is carved out with gentle care and sophistication, and is designed to fit comfortably in the hand. Rounded corners, sloped edges and a circular navigational key add a touch of sensuousness, while the phone’s petite size further accentuates its stylish and timeless appeal.

Rich Feature Set

Despite the ‘softer’ colors, the pink and white iterations of the ASUS P320 still feature an impressive array of powerful features. Operating on the Microsoft Windows® Mobile 6.1™ Professional platform, the P320 boasts a wealth of features that render it as much of a functional tool as it is a fashion accessory – including GPS navigation, EDGE/GPRS and Wi-Fi for Internet access from anywhere, as well as Bluetooth and USB connectivity.

ASUS Today: Deep Functionality through Easy-to-use Interface

The ASUS P320 is preloaded with applications catering to today’s cosmopolitan individual. Known collectively as ASUS Today, this exclusive suite makes applications such as Time, Mail Box, Calendar, News, Weather and Music Player available to users via a single window – providing them with quick and convenient access to their desired functions.

Contributing to the P320’s ease of use is the inclusion of Theme Manager, a handy utility that enables users to make changes to the phone’s themes by weekdays/weekend and to subsequently save them as presets. Users can then toggle between these presets with a single touch.

Another application of note is the ASUS Newstation, which receives up-to-date information on current events or websites automatically and delivers the latest news and blog posts to users.

Specifications
Networks EDGE/GPRS/GSM 850/900/1800/1900 MHz
Class B, Multi-slot Class 10
Operating System Microsoft Windows® Mobile 6.1™ Professional
Form Factor Bar Type
Color Black / Pink / White*

*Available in Asia Pacific Regions
Dimensions 99 x 54.5 x 13.35 mm
Weight 105g (with battery)
Standby Time 200 hrs (varies with different networking environment and scenario)
Talk Time 4 hrs (vary with different networking environment and scenario)
Display 2.6” TFT, Touch Screen 65K color, 240 x 320 pixels
Processor TI OMAP™ 850 200 MHz
Memory 128 MB Flash ROM + 64 MB DDR RAM
Expansion Slot MicroSD
Connectivity WLAN 802.11b+g, USB v1.1, Bluetooth V2.0+EDR
WAP Browser HTTP and WAP 2.0
Messaging SMS, MMS 1.2, and Push E-mail
Battery 1100mAh Li-Ion
GPS SiRF StarIII with internal antenna
Business Applications
PIM Word (editor), Excel (editor), Power Point (viewer), IE, Windows® Live, Clock & Alarms, Calendar, Calculator, File Explorer, Contacts, Notes, Voice commander
ASUS Business Application Voice Recognition, Ur Time, Newstation, ASUS Zip, Backup

Other Features ASUS Today, Profile Manager, Theme Manager, GPS Catcher
Multimedia & Entertainment
Camera 2.0 Mega pixel AF
Video MPEG4 / H.263 / .3gp Playback and Record
Audio/Video Streaming
Picture Format JPEG, PNG, GIP, BMP
Audio Format MP3, WMA, AAC, and AAC+
Ringtone 128-ch Polyphonic ringer & MP3
JAVA J2ME (CLDC 1.1 + MIDP2.0)

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100” and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in Quality and Services in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.

Press Contact:

Rohan Kadam

PR Specialist

ASUS Technology Pvt. Ltd., India.

Tel: +91-22-67668831 Cell: 9820396002

www.asus.in