Tags: Airtel, BSNL, MTNL, Reliance, Sify Broadband, Tata

VSNL ties up with Trend Micro for Anti-Virus Solutions

VSNL has tied up with Trend Micro to provide anti virus solutions. How would it help? First by direct promotion of Trend Micro which has recently set up its shop here for its popular PC-Cillin anti virus. They are relying heavily on paid media exposure to sell their product. Hence, the repeated mention. In addition, given the fact that majority of the users are on Windows, it would give them an instant recognition to a captive audience- those who remain online and are Vulnerable to attacks.

Add to this, VSNL would have something to crow about the “customer service” orientation. This is just a mere marketing prank and everyone knows about it. Yet, the attractively priced dossiers would go a long way to “earn them new customers”.

A better way would have been to educate the customers about the pitfalls of using Windows. They could have co branded cheap used systems with a working version of Linux. It is a distribution nightmare; no one wants to take bull by the horns indeed.

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This post was submitted by Dr. Abhishek Puri on the Broadband Blog on Techwhack.