Tata Teleservices adds 8.69 lakh new subscribers in November

Give consumer a good product with excellent value for money and he would snap at it. Tata Teleservices has just proved this fact with their recently launched `non-stop mobile, free incoming for two years’ scheme. The company has revealed that after the launch of this innovative scheme, they have added on as many as 8.69 lakh new subscribers to their kitty.

And the company has now set an ambitious target of reaching the mark of nine million mobile subscribers by the end of 2005. Tata Teleservices currently has a total of around 7.1 million customers. The target is a tough one, but looking at the demand for this scheme in the market, Tata just might be able to achieve it.

Darryl Green, chief executive officer of Tata Teleservices, said in a statement about this impressive performance: “The company has not lost any revenue in offering free incoming for two years. My board is delighted with the financial performance of Tata Indicom. We are delighted to attain market leadership. The milestone speaks volumes for the faith and trust customers have shown in our services.”

The company is now also planning to apply for national long distance (NLD) license in January when the recently announced new license fee of Rs 2.5 crore takes effect. Naresh Malhan, president (north India operations) of Tata Teleservices added: “With the entry costs so low, we are considering going in for a long distance license. We may apply next month when the new fee cut announcement takes effect.”