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Mahendra Singh Dhoni: New brand ambassador for Reliance Communications

This news is not going to amuse many people considering its timing. England has just managed to defeat India in a match, which was supposed to be won by the home team, and Dhoni was one of the many players who failed in the last innings of the match.

However, he has proven his worth to the Indian cricket team and provided a great combination of a wicketkeeper batsman. The latest news in is that Reliance Communications has signed on Dhoni to be their new brand ambassador.

Dhoni would now represent Reliance Communications Ventures Ltd (RCoVL) and Reliance Energy for the next two years. Anil Ambani headed company wants to use the charismatic cricketer to communicate to the youth, 65 per cent of India’s population. Sanjay Behl RCoVL Branding and Marketing Head said about this deal: “Reliance and Dhoni have commonalities as both have great potential to become global leaders.”

RCoVL has also launched two new sections ‘Dhoni Zone’ and ‘Dhoni Magic’ on R-World, which is the company’s online mobile portal.



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4 Comments to “Mahendra Singh Dhoni: New brand ambassador for Reliance Communications”

  1. Arvind | May 23rd, 2006 at 06:20 pm

    Hi:

    I think the reason Dravid doesn't want someone like Dhoni bat regularly at #3 is because, he is interested in keeping this spot 'open' for himself. If someone like Dhoni was to pay regularly at this position and succeed it would become somewhat 'embarrassing' to displace him later. Whereas, if he keeps this spot rotating… he can slip in [such as in case of Tendulkar's arrival] at any time.

    I get the impression that Dravid hugely prefers this batting position. Kaif had succeeded greatly in Zimbabwe when playing regularly at #3 position. And, I count Kaif's displacement from this position as one of the reasons for his recent poor run of form.

    I hope Dhoni doesn't get reduced to a 15-20 runs an inning kind of batsman by having to play at 6,7 position where he often has only tail for company and often when team is in dire situation.

    He frequently comes where he needs to either score quickly without settling down or just concentrate on defending because team had lost 5 wickets quickly. This is the situation he has been coming to bat most of the times since returning from a very successful Pakistan tour where he performed exemplary up the order. Playing in this situation doesn't give any real room to build kind of inning that he has shown himself to be capable of.

    I find this a strategy worthy of criticism in spite of Indian team's successes against truncated England side. This strategy can certainly prove quite costly against teams like Australia and South Africa and in the world cup.

    Now [still 6 months away from the world cup] is time and now is the opportunity [playing against a team like WI or a truncated England side in India] to give someone like Dhoni an opportunity to play 4-5 inning to settle into this vital position.

    Playing at this position gives him ample to room to settle and deliver and to build big total. He has shown good form, good temperament, ability to settle, ability to score quickly and ability to hit high scores. And, team will gain a lot if he establishes himself at this position.

    ~Arvind

    PS: It will be interesting to plot Dhoni's average when playing as opener and at #3, #4 position. It is likely to be in excess of 50 with strike rate of 100 plus. I wonder if he doesn't feel frustrated and deprived of opportunity by having to play at 6-7 position in spite of giving excellent performance on top. Most “humans” are likely to feel frustrated in this situation and I hope this “likely” frustration doesn't cause Dhoni to lose his excellent positive mental attitude and eventually his batting form.

  2. Arvind | May 24th, 2006 at 04:50 am

    Hi:

    I think the reason Dravid doesn’t want someone like Dhoni bat regularly at #3 is because, he is interested in keeping this spot ‘open’ for himself. If someone like Dhoni was to pay regularly at this position and succeed it would become somewhat ‘embarrassing’ to displace him later. Whereas, if he keeps this spot rotating… he can slip in [such as in case of Tendulkar's arrival] at any time.

    I get the impression that Dravid hugely prefers this batting position. Kaif had succeeded greatly in Zimbabwe when playing regularly at #3 position. And, I count Kaif’s displacement from this position as one of the reasons for his recent poor run of form.

    I hope Dhoni doesn’t get reduced to a 15-20 runs an inning kind of batsman by having to play at 6,7 position where he often has only tail for company and often when team is in dire situation.

    He frequently comes where he needs to either score quickly without settling down or just concentrate on defending because team had lost 5 wickets quickly. This is the situation he has been coming to bat most of the times since returning from a very successful Pakistan tour where he performed exemplary up the order. Playing in this situation doesn’t give any real room to build kind of inning that he has shown himself to be capable of.

    I find this a strategy worthy of criticism in spite of Indian team’s successes against truncated England side. This strategy can certainly prove quite costly against teams like Australia and South Africa and in the world cup.

    Now [still 6 months away from the world cup] is time and now is the opportunity [playing against a team like WI or a truncated England side in India] to give someone like Dhoni an opportunity to play 4-5 inning to settle into this vital position.

    Playing at this position gives him ample to room to settle and deliver and to build big total. He has shown good form, good temperament, ability to settle, ability to score quickly and ability to hit high scores. And, team will gain a lot if he establishes himself at this position.

    ~Arvind

    PS: It will be interesting to plot Dhoni’s average when playing as opener and at #3, #4 position. It is likely to be in excess of 50 with strike rate of 100 plus. I wonder if he doesn’t feel frustrated and deprived of opportunity by having to play at 6-7 position in spite of giving excellent performance on top. Most “humans” are likely to feel frustrated in this situation and I hope this “likely” frustration doesn’t cause Dhoni to lose his excellent positive mental attitude and eventually his batting form.

  3. shambhavi | August 19th, 2006 at 09:15 am

    dhoni so cute in sonata add
    dhoni suits for it
    by mahi i think bussiness is in demand
    all the best to mahi

  4. shambhavi | August 19th, 2006 at 07:45 pm

    dhoni so cute in sonata add
    dhoni suits for it
    by mahi i think bussiness is in demand
    all the best to mahi

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