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Tags: Tata
TDSAT to force Star to share feed with Zee’s Dish TV
Subscribers of Zee’s Dish TV service has something to cheer about as the TDSAT has now ordered Rupert Murdoch-controlled Star to provide its channels to the platform within the next 15 days.
There is more good news for Zee as the TDSAT has told the Star Group to provide their channels to Dish TV at 50 per cent of the rates being charged for cable platform.
Telecom Disputes Settlement and Appellate Tribunal said in its ruling: “We direct the respondent to make available all the channels to the petitioner at a rate not more than Rs 27 per subscriber exclusive of taxes.â€
They also have rejected the Star’s demand that Zee should have at least 5,00,000 assured subscribers to get their channels. TDSAT added in its ruling: “The quantum of minimum guarantee sought from the petitioner (ASC Enterprises) by the respondent is much higher than the minimum guarantee sought from Tata Sky.â€
It further said: “we feel that this term being imposed by the respondent is not justified and neither in accordance with regulation and amounts to denial of request of the petitioner for supply of signals. We, therefore, direct that signals be given to petitioner who will pay on the exact number of consumers, list of which will be submitted from the subscriber management system to the respondent every month.”
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About
There has been no one so thoroughly deserving of punitive measures in the Indian Broadcasting industry than STAR. They’ve used the letter of the law against its spirit, they’ve used the delays in Indian legal system to destroy anyone (read cable networks) who tries to go against them. They’ve used their channels to help create monopolies for their distributors and more. If this had been the US, they would have been split into several companies thanks to anti trust measures.
But then this is India. A bribe of the right amount to the right person works wonders. So what if that person is in the I&B Ministry.
STAR would have lost immensely had CAS been enforced. Their inflated viewership figures would have been bared and advertising revenues would have gone for a six. It is the dirtiest open secret in the broadcasting industry. Sony and the One Alliance went along happily. They stood to gain but eventually signed up Dish TV after delaying for so long.
And it is a shame that the governments did not enforce CAS despite every cable operator being fully supportive of it. The fact is, the broadcasting industry bribed their way into the I&B ministry to ensure that CAS didn’t get enforced. Had it been enforced, real viewership figures would have come out and TV advertising would have been hit.
Now that DTH has started, there is no choice left anyway. Cable is a good way to inflate figures since there are no reasonable estimates with anyone. While STAR didn’t want to give Dish TV their channels and they tried every trick in the book, they kept ignoring the content sharing norms also.
If the TRAI had some balls, the broadcasting industry would not be a mess as it is right now. Harsh monetary penalties and the threat of cancelling licenses ought to have been enough. But networks like STAR used delaying tactics through appeals to TDSAT. They are to go to the Supreme Court now. So more delays. STAR is bound to lose there. But they want to start their own service up first. This is a network that desperately needs to be destroyed.
With Rupert Murdoch’s China dreams going sour - despite him bending over and taking it in the ass from them, India is the biggest source of revenue in Asia for him. If this is taken away, STAR might as well be shut down. So I hope he gets some perspective and tries to expand the DTH market instead of concentrating on screwing the competition. While I was sad earlier, I am now glad he got kicked out of Siti Cable and Zee.
If the DTH industry - which actually was to start around 1995 but didn’t thanks to stupid I&B ministers has to grow, it has to get severe competition. Subsidised equipment and dirt cheap channels will clean the cable industry up as well. It will induce competition there and the customer will benefit the most. Take a look at the mobile industry for a good example.
There has been no one so thoroughly deserving of punitive measures in the Indian Broadcasting industry than STAR. They’ve used the letter of the law against its spirit, they’ve used the delays in Indian legal system to destroy anyone (read cable networks) who tries to go against them. They’ve used their channels to help create monopolies for their distributors and more. If this had been the US, they would have been split into several companies thanks to anti trust measures.
But then this is India. A bribe of the right amount to the right person works wonders. So what if that person is in the I&B Ministry.
STAR would have lost immensely had CAS been enforced. Their inflated viewership figures would have been bared and advertising revenues would have gone for a six. It is the dirtiest open secret in the broadcasting industry. Sony and the One Alliance went along happily. They stood to gain but eventually signed up Dish TV after delaying for so long.
And it is a shame that the governments did not enforce CAS despite every cable operator being fully supportive of it. The fact is, the broadcasting industry bribed their way into the I&B ministry to ensure that CAS didn’t get enforced. Had it been enforced, real viewership figures would have come out and TV advertising would have been hit.
Now that DTH has started, there is no choice left anyway. Cable is a good way to inflate figures since there are no reasonable estimates with anyone. While STAR didn’t want to give Dish TV their channels and they tried every trick in the book, they kept ignoring the content sharing norms also.
If the TRAI had some balls, the broadcasting industry would not be a mess as it is right now. Harsh monetary penalties and the threat of cancelling licenses ought to have been enough. But networks like STAR used delaying tactics through appeals to TDSAT. They are to go to the Supreme Court now. So more delays. STAR is bound to lose there. But they want to start their own service up first. This is a network that desperately needs to be destroyed.
With Rupert Murdoch’s China dreams going sour - despite him bending over and taking it in the ass from them, India is the biggest source of revenue in Asia for him. If this is taken away, STAR might as well be shut down. So I hope he gets some perspective and tries to expand the DTH market instead of concentrating on screwing the competition. While I was sad earlier, I am now glad he got kicked out of Siti Cable and Zee.
If the DTH industry - which actually was to start around 1995 but didn’t thanks to stupid I&B ministers has to grow, it has to get severe competition. Subsidised equipment and dirt cheap channels will clean the cable industry up as well. It will induce competition there and the customer will benefit the most. Take a look at the mobile industry for a good example.
I am going to purchase a DTH. Kindly provide information.
I am going to purchase a DTH. Kindly provide information.