Tags: Reliance

Big 92.7 FM coming to Delhi today

Yet another FM channel is going to be available to audiences in Delhi from today. This latest FM channel is Big 92.7FM and it is being launched by Reliance-Anil Dhirubhai Ambani Group (R-ADAG) promoted Adlabs.

The company has further plans to make available this channel in nine cities by October 15. These locations are Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore and Jammu, Srinagar and Aligarh.

Tarun Katial, CEO of Adlabs FM Radio Initiative spoke on this launch: “As part of the strategy, we have chosen the key metros for establishing brand recognition, and later take our radio to other markets that have never experienced this medium of entertainment.”

He added: “We plan to launch our entire 45 centres by March 2007. Once we are through with this, Big FM will have its presence in 1,000 towns and 50,000 villages, reaching 20 crore listeners across the country.”