Tags: Tata

Tata Sky planning to invest Rs 20 billion more in Indian operations

DTH Company Tata Sky has stated that they plan to invest Rs 20 billion to expand their presence in the country. The company added that they expect to take 5-7 years to break even.

Tata Sky CEO and MD Vikram Kaushik added in a statement: “We have already invested close to Rs 10 billion. We will pump in a further Rs 20 billion.”

The company charges Rs 3999 for hardware and installation cost. The subscription cost is around Rs 300 per month.

Tata Sky further claims that they already have a subscriber base of half a million. They aim to benefit from the upcoming Cricket World Cup by adding more subscribers.

The company has also planned a free subscription promotional scheme for the next three months.

Kaushik added: “We are on course to achieve our target of one million subscribers in our first year of operations. We have activated half a million boxes. The World Cup should give us a spurt as we have interesting value-added features.”

Tata Sky also has roped in Bollywood star Hrithik Roshan for its new marketing campaign.