Mobile Penetration: Higher in Pakistan when compared to India

Mobile Penetration: Higher in Pakistan when compared to India

India is one of the fastest growing mobile markets in the world. The market adds lakhs of new users every month. This has prompted UK based Vodafone to enter the Indian market by acquiring a majority stake in Hutch.

However, this is still not enough to challenge the Pakistani market where the mobile penetration is higher when compared to India.

Market reports claim that Pakistan has much higher mobile penetration of about 30 per cent. In comparison, mobile penetration is just around 14.3 per cent.

This is however expected to get much better. Macquarie Research’s latest report on India claims that wireless penetration in the country is likely to rise to 36.7 per cent in the next three years.

One of the primary reasons behind low mobile penetration in India is of course the huge population we have around here. India is the second most populous country with more than 1 billion people. Pakistan in comparison has just around 155 million people.