Zee to invest more in Dish TV
Zee Group Chairman Subhash Chandra has announced that the company would be investing around Rs. 500 crores more in their direct to home service Dish TV.
Dish TV faces intense competition from Tata Sky and other emerging players in the segment. IPTV is also becoming a potential challenger.
With more players entering the market, Dish TV would need the funds to expand their services around the country.
Dish TV has also just listed at the stock market and these new investments would help the company in attracting more customers.
Dish TV Managing Director Jawahar Goel added: “Dish TV plans to raise the subscriber base from two million at present to 10 million by 2011.”
Some upcoming rivals include services planned by Anil Ambani-owned Reliance Communication, Bharti Airtel and south-based Sun TV.
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