Star India launches mobile service named PLUS

Star India launches mobile service named PLUS

Indian media company Star India has announced the launch of a new mobile service named PLUS. They are specifically targeting this service at the small-end and rural users.

The service is currently available for free and is being supported on several mobile services including Hutch, Idea, BPL, BSNL, Spice and MTNL.

Viren Popli, Senior Vice President, Star India Mobile Entertainment spoke on this new service launch: “Star India is aiming at a small-end user with a high-end handset to explore the range of internet without a computer and access the net for free. The facility we hope will benefit all mobile users but we are targeting the rural user.”

He added: “Mobile users can try out the deal for a month for free and if they choose to stay with it we will charge a minimal monthly subscription of Rs 30 for PLUS.”

The service would make available information including synopses of TV serials, video clippings, MTV and other music videos, banking data, travel data and news, sports and entertainment updates.

Popli added: “We go much further than any other such programmes offered by anyone else in the country. The mobile phone is a powerful device and to reach out to the masses through that instrument is to open a new pathway in communication and connectivity. Mobiles have become multi-media devices but their usage in India is limited. Many consumers today have a high-end mobile phone and want to do more, seeking entertainment and information on the go. It is a rapidly growing niche we are confident PLUS can exploit it.”