Yahoo! Signs Mobile Deal with Idea Cellular

Yahoo! Signs Mobile Deal with Idea Cellular

Yahoo! to Reach Over 15 Million Subscribers Through This New Partnership, Taking a Leadership Position in Mobile Search in India

SINGAPORE / BANGALORE, 20 June 2007 – Yahoo! (Nasdaq: YHOO) announced today that it has signed strategic a partnership agreement with Idea Cellular in India representing a subscriber base of over 15 million. This new partnership focuses on distribution of Yahoo!’s popular mobile search service, Yahoo! oneSearch, which was launched in Asia in May of this year.

Information on Yahoo! oneSearch in India is available at in.mobile.yahoo.com.

The distribution of Yahoo! oneSearch by Idea Cellular makes it easier for people to search for and find better results and instant answers on their mobile devices. Yahoo! oneSearch gives consumers access to news, Web images, financial information, weather conditions, Flickr™ and Web and mobile Web sites, as well as making it easy to navigate to other web sites.

For example, if someone wants to look for the latest information on a city they just need to type “Mumbai” into the search box to receive relevant results based on their search queries such as weather, Flickr photos, web images, latest news articles and more.

“Yahoo! oneSearch provides Idea with a competitive advantage by offering a reliable and easy-to-use mobile search offer to consumers in India,” said Mr. Pradeep Shrivastava, chief marketing officer, Idea Cellular Ltd.. “Our subscribers are increasingly looking for the quickest way to access services on the open internet and the mobile device has now become a tool to get instant answers,” added Mr Shrivastava

The strategic partnership with Idea demonstrates Yahoo!’s commitment to become number one in mobile services and establishes a strong early leadership position in mobile audience reach, mobile search services and mobile monetization.

“Our partnership with Idea Cellular is helping to extend Yahoo!’s clear leadership in search for mobile users in India,” said David Ko, vice president and general manager, Connected Life Asia, Yahoo!. “Yahoo! is committed to innovation that provides value to operators and consumers and our mobile partnership strategy will continue to evolve and add value to our respective customers,” Ko added.

Yahoo! oneSearch is now available in 14 countries around the world, including India. Yahoo! oneSearch first launched in the United States in January 2007.

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About Idea Cellular Ltd.

A leading GSM mobile services operator, Idea Cellular accesses licenses to operate in 13 telecom circles in India. With a customer base of more than 15 million, Idea Cellular has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh and Kerala. With the planned expansion into Mumbai, Bihar and Jharkhand, Idea’s footprint will cover nearly 70% of India’s telephony potential. Idea is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Idea Cellular is a part of the US $ 12 billion Aditya Birla Group, India’s first truly multinational corporation. The group has a market cap in excess of US $ 20 billion, operates in over 18 countries, and is anchored by 88,000 employees belonging to 25 nationalities. For more information log on to www.ideacellular.com

About Yahoo!

Yahoo! is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California. Yahoo!’s Connected Life Asia unit is headquartered in Singapore.