Spice reaches a landmark… crosses 1 lac unit a month

New Delhi, June 20, 2007: Spice Mobile Phones, the first Indian brand who started its operation in the country just two years ago reached a milestone touching 1 lac unit a month. The company spent the first year strengthening its foothold across the country, building a strong value proposition with the customers and establishing itself as an aspirational brand for the masses. This was done by establishing a strong distribution and service support infrastructure and by delivering value through our product offering across all market segments. The effort saw Spice Mobile Phones gradually climbing the brand ladder and today is among the top three brands in Rajasthan, Madhya Pradesh, Haryana and amongst top four in most of the other locations.
Offering cutting-edge handsets that combine mobile phone functionality with enriched customized content and smart device capabilities for greater high-speed voice and data capacity, Spice Mobile Phones, selling around 40 -50 thousand handsets just a year back doubled its volumes reaching 1 lac units per month.

Mr. Kunal Ahooja, CEO, Spice Mobile Phones, said, “It is a big achievement for Spice Mobile Phones. The journey was not easy, we entered the market at a time when established players have already grounded their footing, we were an Indian brand competing with globally recognized brands and the challenge lay in gaining consumer preference. Yes, we did have the advantage of the industry, since India is being hailed as the fastest growing mobile handset market but its our feature rich product offering and technological supremacy at par with modern trends has been the key to our growth. The endeavor put in by the Spice Mobile team has been tremendous and we plan to move forward with this vigor aiming to garner 10% of the mobile handset market by 2010 “.

“With 36 state level distributors, which will increase to 50 by year-end, 400 micro distributors and 20,000 retailers, Spice has a strong network already in place. Our products have lived up to the expectations of consumer demand and we as a company are all set to break into the top five-brand category across the country “, he added.

About Spice Mobile Phones

Spice Mobile Phones. is a part of M Corp Global, India’s leading trans-national group. With a strong lineage in the cellular services industry in India, M Corp Global is expanding its business horizon. It is all set to revolutionize the “ICE - Information Communication & Entertainment” sector, with its new age technologically advanced state of the art mobile phones (Spice Mobile Phones) for the entry, mid & premium segment.

Spice Ltd. intends to strengthen its footprints, build a strong value proposition with the customers and establish itself as an aspirational brand for the masses. The company aims to achieve this through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity.

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Lalima Bose / Sandeep Kumar

LinOpinion, The Lintas PR Division

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