Mumbai, November 14, 2007: Rediff iShare the social multimedia content sharing platform of Rediff.com (NASDAQ: REDF), and Zoom, India’s premiere lifestyle and entertainment channel, today announced their partnership to offer Internet users across the world a new and innovative way to experience and enjoy popular content of Zoom through Rediff iShare’s video platform.

Internet audiences will be able to enjoy a range of specially-created video content of the popular shows from Zoom, including the latest bollywood news, gossip, views, interviews with bollywood hotties and all the action from the crazy world of bollywood online.

Commenting on the partnership Mr. MK Anand Business Head for Zoom TV said, “As we move into entertainment 2.0 world, our partnership with Rediff.com is a reflection of our commitment to embrace new media platform and explore news ways to delight our audiences. Rediff iShare is a new destination for watching entertaining content on internet and we see this as great opportunity to learn and create new form of entertainment and build a community around our content by reaching out to global audiences on internet.”

This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare and is a reflection of Rediff’s plans to work with content owners to make compelling, entertaining video accessible online.

Speaking about Rediff.com’s plans for content partners, Manish Agarwal Vice President Marketing of Rediff.com said, “Rediff ishare offers an excellent opportunity for offline media companies to leverage our video distribution platform. It provides them an additional outlet to reach out and engage with younger target audience which is increasingly spending more time online. We are happy to make a beginning with a leading entertainment channel like Zoom and will work continuously with other media partners to provide diverse mix of exciting content available online.”

The Zoom channel on Rediff iShare will showcase clips from their popular shows such as Page 3 offering insights into the lifes of bollywood celebs, Popkorn which provides masala updates from bollywood and Lets Talk a celebrity interview show hosted by the popular anchor Tamana. Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with the Zoom and other viewers.

About Rediff iShare

Rediff iShare (http://ishare.rediff.com) is a rich multimedia social content sharing platform which allows users to share videos, music, pictures all on a single platform. Designed to provide a richer context for users to share and connect, Rediff iShare provides users a platform to form a vibrant online community. With its ability to deliver videos and audio content Rediff iShare offers a rich audio video experience as delivered on any traditional medium.

About Rediff.com

Rediff.com (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services to Indians worldwide. Rediff.com provides a platform for Indians worldwide to connect with one another online. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA.

About Zoom

Zoom is India’s first non-fiction, hindi entertainment channel that’s your ultimate source for celebrities, Bollywood, spicy gossip, unabashed glamour and the high life. It’s your spy into the homes of the rich and famous, your invitation to the hippest parties, DJ, fortune teller, party hopper, voyeur, fashion designer all rolled into one, and more.

What it’s not, is yet another television channel. So turn on the party lights!

Zoom is a part of The Times Group - a name that has established itself as one of the oldest and the largest content creators and aggregators in the country. The group owns and manages powerful media brands like The Times Of India, The Economic Times, Navbharat Times, Radio Mirchi, Planet M, Times Music and indiatimes.com. World Wide Media which owns Femina and Filmfare among other magazines is a joint venture between The Times Group and BBC.