24×7guru partners with Tata Sky

To offer Interactive Self Assessment tool on Television

Hyderabad, November 30, 2007: 24X7guru.com, a leading provider of online diagnostic and self-assessment tool and Tata Sky Ltd., the JV between the TATA Group and STAR have partnered to offer interactive learning on television. This partnership will enable 24×7guru.com to provide content for Tata Sky’s ActveTM Learning a quiz based educational service covering Maths, GK and Science for children in the age group of 7-11 years. The questions can be easily navigated with the help of remote and the children are also provided with the correct answers and individual scores.

Making the announcement Mr. K.S Muralidhar, CEO, Learnsmart India, said “We are pleased to partner with Tata Sky and add one more exciting medium to expand our diagnostic, self assessment learning experience from the internet to televisions. “Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum. We are confident that this new medium which is hugely popular with children of all ages will motivate the students to use broadcast technology not just to entertain them but also to complement their efforts to become scholastically successful.”

“We believe that the purpose of television, besides providing entertainment, must be to also impart knowledge and enhance the learning skills in children, especially as television viewing consumes a large part of their leisure time. It’s been our constant endeavor to provide value added services to our subscribers in the field of education and our partnership with 24X7guru.com will only strengthen our existing offering” says Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd.

“Our aim is to let parents think of the “Television as an Educator” besides being a powerful entertainer for their family and especially their child,” Mr. Sanjeev Gupta, Director, Learnsmart India, says, “We hope to turn television as an exciting new tool for school students that they can use for self assessment, by providing our highly interactive classroom content that is active, critical and absorbing as they watch the television, without parents getting worried about their child loosing productive study time.”

About 24×7guru.com

First of its kind online assessment platform that allows students between class 3 and 10 of CBSE and ICSE syllabi, the opportunity to strengthen their academic foundation by identifying their strengths & areas of improvement in subjects as vital as Mathematics & Science. It focuses on enabling amongst students conceptual clarity, rational thinking ability and analytical skills through scientifically designed assessments tests. The objective is to complement efforts by schools, teachers and parents to empower students to become conceptually strong in academics.24X7guru also provides instant feedback on scoring, as well as diagnostic reports that can be used by school, teachers, parents and students for individual or class evaluation especially science and mathematics, among other subjects. To know more about 24X7guru, kindly visit the website: www.24X7guru.com

About Learnsmart

Learnsmart is promoted by Bodhtree Consulting and Unified Council.

Bodhtree specializes in SOA Consulting & Web Services Integration apart from offering a range of other custom software development services to a global clientele including Fortune and Forbes organizations.

Unified Council is the first organization in India to be ISO 9001:2000 certified in testing & assessment. It helps schools, teachers, students and parents assess level of the scholastic skills of students. It conducts the popular National Level Science Talent Search Examination (NSTSE). Currently over 4 lakh students participate for NSTSE Examination conducted simultaneously in Indonesia, Saudi Arabia, UAE, Yemen, Oman, Kuwait, Nepal, Iran and Tanzania. A whopping 2.7 million students have participated in these exams since its inception.

About Tata Sky Ltd

Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 140 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com

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