Tags: Future Group, Kishore Biyani, Sabse Saste 3 Din, Zee Dish TV

Future Group invests in Zee Dish TV

Kishore Biyani’s Future Group has announced that they are investing in the Indian DTH company Dish TV.

The company has also announced their marketing support for this company which competes with Tata Sky in the market.

The two companies announced this deal which would see them offering the direct-to-home connection at a subsidized price, at more than a 100 outlets of Future Group’s stores including Big Bazaar, Pantaloon and E-Zone.

Future Group also announced their Sabse Saste 3 Din promotion. During this period, they are offering the Dish TV set-top box for just Rs 999.

Arun Kapoor, CEO, Dish TV spoke on these new developments: “With growing awareness and brand recall, the aspirations for owning Dish TV have grown manifold, through this tie up with the Future Group stores, we are happy to enable consumers to embrace Dish TV at very attractive prices, thereby fulfilling their desire for an enhanced TV viewing experience.”