Chak De! India to get a web premier

Yash Raj Films has announced that they are collaborating with Videsh Sanchar Nigam Limited for launching their Chak De! India movie on the internet.

The movie would be made available online in DVD quality and it would be made available at first to the Tata Indicom Broadband customers.

Sanjeev Kohli, director and CEO of Yash Raj Films said in a statement on this new development: “Yash Raj Films through its digital strategy intends to offer consumers its full range of films for online digital download across various sites, including that of Tata Indicom Broadband within India.”

He added: “Our aim is to reach our customers in every possible way, through all touch points - like movies, home entertainment, music & Internet. The growing demand for online digital downloads of films across the globe, coupled with the emergence of new mediums to offer our movie content, makes the digital arena one of our key focus areas for future expansion.”

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