Airtel wins The Best Billing / Customer Care Solution at the GSMA Mobile World Congress Conference at Barcelona

Airtel’s mChek mobile commerce platform makes cashless transactions a reality on the mobile phone, enhancing customer convenience

New Delhi, February 15, 2008: Airtel was awarded with top honors in the GSMA Mobile World Congress Conference in Barcelona for its mChek solution in the category “Best Billing/ Customer Care Solution”. This prestigious award is testimony to Airtel’s continuing endeavor to set industry benchmarks and drive innovation and service excellence across various mobile technology platforms.

The Mobile World Congress in Barcelona is an annual event that brings together all leading mobile companies in the world and recognizes the very best product and service innovations across categories. Given the increasingly diverse and changing communication landscape, the Best Billing/Customer Care Solution award recognizes solutions that help increase profitability, reduce costs and help engender a high standard of customer service. Airtel’s mChek solution was adjudged the best in its category for its simplicity of use, in-built security features and the convenience that this brings for customers.

Mr. Sanjay Kapoor, President, Mobile Services, Airtel said, “It is an honor to be recognized as the best amongst our global peers for our mChek platform. The award truly recognizes Airtel as an industry leader in innovation and service excellence. To have won amongst an elite list of entries only strengthens our resolve to set higher benchmarks and deliver innovative solutions to enhance customer convenience. In future, we will enhance this platform further as we extend our foray into mobile commerce. ”

The Jury for the Awards included eminent personalities like independent editors, analysts, experts and academicians. Conferring the honour to Airtel for pioneering yet another category defining initiative, the Jury had this to say “For all those who thought mobile commerce was a pipe dream, mChek on Airtel, has just shown the way to do it. The cashless society is here and it’s gone mobile.”

mChek – the application that makes possible Anytime-Anywhere Bill Payment, allows customers to sign-up for the service through their mobile phone in a matter of seconds and make payment transactions for mobile bill/ insurance premiums/ transfer funds from bank accounts to name a few. mChek as a service was introduced with an aim to enhance customer delight and provide them yet another simple, secure option for payments through mobile.

The other nominations in the Best Billing/Customer Care Solution category apart from Bharti Airtel in the final short-list were CTI Group, IDEA Cellular and True Move Com.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of 60 million customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.

Bharti Airtel is structured into three strategic business units – Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 67,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems – i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in

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