Airtel and RIM Launch the GPS-enabled BlackBerry Pearl 8110 Smartphone in India
Airtel February 15th, 2008
· The small and stylish BlackBerry Pearl 8110 includes rich multimedia features together with powerful communications capabilities
· With its built-in GPS combined with WayFinder Navigator, the BlackBerry Pearl 8110 allows users to pinpoint their location, get audible, turn-by-turn navigation, and plan and share routes
New Delhi, February 15,2008: Bharti Airtel, India’s leading private telecom services provider and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the new BlackBerry(r) Pearl(tm) 8110 smartphone with built-in GPS (Global Positioning System) in India. The BlackBerry Pearl 8110 will be available from Airtel for Rs 24,990.
The sleek and stylish BlackBerry Pearl 8110 smartphone includes rich multimedia features together with powerful communications capabilities. It is one of the smallest and lightest smartphones on the market and is designed for people who want to make the most of their work and personal lives.
“The BlackBerry Pearl 8110 is loaded with unrivalled data and GPS capabilities that will enable Airtel users to benefit from enhanced connectivity in their daily life,” said Mr. Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel. “This exceptional smartphone underlines our commitment to innovation and delivers a best in class communication experience to Airtel’s business and consumer customers.”
With its built-in GPS combined with WayFinder Navigator*, users of the BlackBerry Pearl 8110 can plan trips, save their favourite locations and easily share routes and maps with others by email. WayFinder Navigator, an after-market offering from Airtel, provides audible, turn-by-turn navigation and comes with maps covering major cities and road networks across India. WayFinder Navigator can be downloaded from the Airtel’s website and is available for a free six month trial.
Featuring an elegant black finish, the BlackBerry Pearl 8110 smartphone also features:
· GSM/GPRS/EDGE connectivity
· Access to email, phone, organizer, browser and other mobile applications
· 2 mega pixel camera with flash and 5x zoom, able to take pictures that can be shared via email, MMS and instant messenger applications; the camera also supports video recording**
· Advanced media player and enhanced desktop media manager software allows customers to easily manage music, pictures and video between their PC and the BlackBerry Pearl 8110
· Premium phone features including Voice Activated Dialing, speakerphone, and noise and echo cancellation technology for clearer calls
· Externally accessible microSD(tm)/SDHC memory card slot for additional storage
· Bluetooth(r), with support for hands-free headsets, stereo headsets, car kits, and other Bluetooth accessories
· Instant Messaging with BlackBerry(r) Messenger, Yahoo!(r) Messenger and Google Talk
· Support on BlackBerry(r) Internet Service, which provides users with the ability to access up to 10 supported email accounts, including most ISP email accounts, from a single device
· Support on BlackBerry(r) Enterprise Server, which tightly integrates with IBM(r) Lotus(r) Domino(r), Microsoft(r) Exchange and Novell(r) GroupWise(r) to provide secure wireless access to email and other applications
* WayFinder Navigator is a third party application from Wayfinder Systems AB which can be downloaded from: www.airtel.in/bb/nav.htm,
** Video recording requires a microSD card to be inserted.
About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of 60 million customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 67,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in
About Research In Motion (RIM):
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of
award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry(r) wireless platform, the RIM Wireless Handheld(tm) product
line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com
For further information please contact:
Research In Motion (RIM)
Satchit Gayakwad
PR Manager, India
sgayakwad@rim.com
9892579925
Agency Contact for Airtel:
Prem Subedi / Ayonava Bagchi
Rediffusion DYR brand communication
Mobile: 9810868873 / 9818776505
Ph: 011-41681107/ 41669349
Fax: 011-41669350
Tags: Airtel, Bharti Airtel, Blackberry, BlackBerry Pearl 8110, GPS, India, Research in Motion, RIM, Smartphones
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