Tags: Aircel, Aircel Cellular, Lifetime Prepaid, Tamil Nadu

Aircel launches lifetime prepaid at just Rs 248/-

Chennai, February 26, 2008: Aircel, the No.1 cellular service provider in Tamil Nadu State has been spearheading the telecom revolution in the State for nearly a decade through its innovative business approach and product offerings. Aircel today announced an offer of Lifetime prepaid at just Rs.248 and to ensure that existing Aircel subscribers get more, the same is available at Rs.199. This is also coupled with an attractive tariff of Re.1 for all local calls. The new call rates will be extended to existing lifetime subscribers automatically.

“Validity is one of the key attributes of prepaid. By offering Lifetime validity at an affordable price we plan to straddle to new segments of users and also ensure our existing subscribers are rewarded.” said Mr. Gurdeep Singh, Chief Operating Officer, Aircel Cellular

“Aircel has always been in the forefront of revolutionizing cellular tariffs in the State. This product offering will help us further drive business” added Mr.KVP Baskar Director –Operations South, Aircel Cellular

Product offerings

New subscribers: New subscribers will need to buy a Starter Pack at Rs.49 and recharge with Rs.248 to avail lifetime

Existing Aircel subscribers: Existing Aircel prepaid subscribers can recharge with Rs.199 and get lifetime validity. However existing Aircel lifetime subscribers will get the tariff benefit automatically.

Tariff highlights: Local calls –Re.1/min and STD calls Rs.2.74/min

To further reduce call and SMS rates subscribers can use Rate Cutters – RC 36 for mobile calls at 49p/min, RC 33 for 100 local SMS/day at 5paise and RC 69 for Aircel calls at 20p/min, mobile calls at 49p/min and STD at Rs.1.50/min. The tariff will be applicable for 30 days.

Media Notes

About Aircel

Aircel, now part of Maxis Communications Berhad, Malaysia, is India’s fifth largest GSM mobile service provider with a subscriber base of over 10 million (over 7 million in Chennai & Tamil Nadu alone) and is the fastest growing mobile operator in the country. As on date, Aircel is present in 9 telecom circles (Assam, Bihar, Chennai, Himachal Pradesh, Jammu & Kashmir, North East, Orissa, Tamil Nadu and West Bengal) and with licences secured for the remaining 14 of the 23 telecom circles, the company is on track to become a pan-India operator. Additionally, Aircel has also obtained the nod from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services. For more information, please log on to www.aircel.com.

Media Contact:

T G Suresh Babu

Sr. General Manager - Marketing

m: +91-98410-01234

t: +91-44-2849 0849

f: +91-44-2849 6769

e: sureshbabu.guruswamy@aircel.co.in

Vidya Vijayragvan

20:20 MEDIA

m:+91-98412-05533

t: +91-44-2826-0145

e: vidya@2020india.com

Physical Address:

Aircel Ltd., 5th Floor – Spencer Plaza, 769 Mount Road, Chennai – 600002, India