TATA INDICOM ANNOUNCES ‘FASTEST KAUN’ EXPERIENCE CAMPAIGN

Inviting customers to experience the superior performance compact design and affordable price of ‘Plug2Surf Whiz’ USB modem

New Delhi, March 19, 2008: Tata Telservices, fastest growing telecom service provider, today announced ‘Fastest Kaun’ experience campaign. Under this campaign the company has extended invitation to wireless internet device users to walk in to the Tata Indicom branded stores and compare their wireless internet device with Tata Indicom ‘Plug 2 Surf Whiz’ to experience the difference. Now the product will be available at Rs 2850 with 2850 minutes of usage absolutely free.

Speaking at the occasion, Mr. Vineet Bhatia COO, Delhi and NCR, Regional Head, North Tata Teleservices Ltd said, “The superiority of the CDMA technology in the area of data services, as well as the robustness of Tata Indicom network are the core strengths of ‘Plug2Surf WHIZ’. This winning combination along with compact design and affordable pricing has made Tata Indicom a market leader in this category. We are confident that our products offer better experience when compared to other similar products in the same category and through this experience campaign we are inviting all wireless internet device users to experience the difference.”

Tata Indicom was the first operator to have launched a USB Modem, Plug2Surf WHIZ being the smallest in its category that replaces the traditional methods of net accessing. The technology is based on a T-SIM that can be plugged in desktops, laptops and mobile phones enabling access to Voice, Data and SMS service. The device meets ‘complete connectivity requirements’ as it allows the user to anytime access the Internet, send and receive e-mail, connect to a corporate network, make / receive voice calls and send / receive SMS without the need for a network cable or phone line. The product has been positioned to suit the needs of users in every stratum and various tariffs, customized to fit the usage pattern.

About Tata Teleservices:

Tata Teleservices is one of India’s leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 5000 towns across 19 circles i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and RoWB. The company has a customer base of over 23 million subscribers.

For further information contact:

Sanjay Chaudhary / Atul Dwivedi/ Prerna Khanna/ Shilpa Gulati

Vaishnavi Corporate Communications Pvt. Ltd

9212743191/ 9818558439/ 9810976684/ 9818005290